We will mean more to our members with better, bolder and more impactful communications
We will achieve this by:
Refreshing and embedding the Guild Brand – ensuring consistency across digital, physical and face to face interactions
Ensuring our purpose, promises and identity are communicated consistently across content and channels
Running Guild specific awareness campaigns
Investing in a team of student Marketing staff to generate content
Ensuring members feature visually across content and channels
Shaping content around what we know students’ value
Champion experience not service delivery
Building on segmentation work
Interrogating Social Engine research further
Mapping key student journeys
Creating an internal Insight Working Group to bring together knowledge across the Guild
Email – we will increase volume, reach more members, improve open rates and reinforce the Guild
Web – we will undertake a full review of current platform, define purpose, review alternatives and improve user experience
Youtube – we will put video at the centre of our communications, record and publish key events/activity to take reach outside of our building
Social Media – we will continue to review our 3 main social channels against KPIs, increasing followers, improving reach and engagement as well as increasing the volume of student centred and led content
On campus – we will increase the physical presence of the Guild, and Student Officer Team, outside our building
Student Media – we will support and compliment the work of the Student Media Society
University owned – we’ll continue to work closely with University Student Comms and Marketing colleagues to ensure our message is supported via these channels
Non-owned channels, such as press, we will identify these and plan around them
Key groups include; Student staff, Student Media Society, Society Members, Course Reps, Volunteers, top Social Fans
Working with relevant teams we will produce Comms plans for each group that identify communication and relationship building opportunities, purpose, key messages and KPIs
Establishing communications priorities across the organisation
Building relationships with Guild teams to understand priorities and improve content creation
Raising awareness and understanding of the impact of Marketing and Communications activity
Delivering integrated marketing campaigns – ensuring we consider the full mix of channels available to us
